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BEGIN:VEVENT
DTSTART:20190618T133000Z
DTEND:20190618T170000Z
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SUMMARY:BSSS: Navigating the Social Media Landscape & Cultivating Your Content
DESCRIPTION:Navigating the Social Media Landscape & Cultivating Your Content\n\nPart I - Lecture focusing on social media\n\nPart II - Hands on workshop \n\n \n\nPart I Summary: Gain a better understanding of social media platforms and use cases\, what drives engagement & why social media works.  Learn the difference between\; paid\, earned and owned media.  \n\n \n\nWe'll also talk about:\n\n\n	Global Trends and Media Consumption\n	Developing a Consumer-Centric Approach\n	Business Goals & Challenges\n	Platform Strategies\n	Messaging for the Social Space\n	Harnessing Engagement & Feedback \n\n\nAttendees will walk away with: An understanding of which platforms are best for you and how to engage your customers.\n\n \n\nPart I Level:  Beginner\n\n__________________________________________________\n\n\n\nPart II Summary: Put your best foot forward with your social media platforms! Cultivate your digital content is a workshop that will help you map out a monthly plan for your social media platforms.  We'll look at social media accounts\, what you've done\, & what do their competitors do.\n\n \n\nAttendees will walk away with: Social media strategy\, asset list\, campaign plan and a content calendar for an entire month.  This plan can replicated throughout the year. \n\n\n\nBring: Your computer\, smart phone\, samples of YOUR photos/videos\, & company mission statement.\n\n\n\nPart II Level:  Intermediate\n\n__________________________________________________\n\nPresenter: Melissa Amedeo\, SVP Chief Development Officer\, DCC Marketing\n\nMelissa is a seasoned marketer with over 30 years of experience across multiple industries from retail to consumer packaged goods\, manufacturing\, education\, foodservice in both the B2B and B2C landscape as well as data analytics.  As the SVP\, Chief Development Officer at DCC Marketing\, she is in charge of Digital Media and Marketing for clients and new business for the agency. She has been published in Retail Customer Experience magazine as well as Progressive Grocer. Melissa is certified in Google Ads and Google Analytics.
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;"><span style="color:#333333\;">Navigating the Social Media Landscape &amp\; </span></span><span style="color:#333333\;">Cultivating Your Content</span></span></span></p>\n\n<p><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="background:white\;"><span style="color:#333333\;">Part I - Lecture focusing on social media</span></span><br />\n<span style="background:white\;"><span style="color:#333333\;">Part II - Hands on workshop </span></span><br />\n&nbsp\;<br />\n<span style="color:#333333\;"><u><span style="background:white\;">Part I Summary:</span></u><span style="background:white\;">&nbsp\;Gain a better understanding of social media platforms and use cases\, what drives engagement &amp\; why social media works.&nbsp\;&nbsp\;Learn the difference between\; paid\, earned and owned media.&nbsp\; </span></span><br />\n&nbsp\;<br />\n<span style="background:white\;"><span style="color:#333333\;">We&rsquo\;ll also talk about:</span></span></span></span></p>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Global Trends and Media Consumption</span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Developing a Consumer-Centric Approach</span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Business Goals &amp\; Challenges</span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Platform Strategies</span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Messaging for the Social Space</span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="border:none windowtext 1.0pt\;padding:0in\;"><span style="color:#333333\;">Harnessing Engagement &amp\; Feedback </span></span></span></span></li>\n</ul>\n\n<p><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#333333\;"><u><span style="background:white\;">Attendees will walk away with</span></u>:&nbsp\;<span style="background:white\;">An understanding of which platforms are best for you and how to engage your customers.</span><br />\n&nbsp\;<br />\n<u><span style="background:white\;">Part I Level:</span></u><span style="background:white\;">&nbsp\;&nbsp\;Beginner</span></span></span><br />\n<span style="font-family: arial\;">__________________________________________________</span><br />\n<br />\n<span style="font-family:arial\;"><span style="color:#333333\;"><u><span style="background:white\;">Part II Summary:</span></u><span style="background:white\;">&nbsp\;</span><span style="background:white\;">Put your best foot forward with your social media platforms! Cultivate your digital content is a workshop that will help you map out a monthly plan for your social media platforms.&nbsp\; We&rsquo\;ll&nbsp\;</span>look at social media accounts\, what you&rsquo\;ve done\, &amp\; what do their competitors do.<br />\n&nbsp\;<br />\n<u><span style="background:white\;">Attendees will walk away with</span></u>:&nbsp\;<span style="background:white\;">Social media strategy\, asset list\, campaign plan and a content calendar for an entire month.&nbsp\; This plan can replicated throughout the year.&nbsp\;</span><br />\n<br />\n<u><span style="background:white\;">Bring</span></u>: <span style="background:white\;">Your computer\, smart phone\, samples of YOUR photos/videos\, &amp\; company mission statement.</span></span></span><br />\n<br />\n<u style="font-family: arial\; font-size: 14px\;"><span style="background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">Part II Level:</span></u><span style="font-family: arial\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">&nbsp\; Intermediate</span><br />\n<span style="font-family:arial\;"><span style="color:#333333\;">__________________________________________________</span></span></span></p>\n\n<p><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color:#333333\;"><u><span style="background:white\;">Presenter</span></u><span style="background:white\;">:&nbsp\;</span><span style="background:white\;">Melissa Amedeo\, SVP Chief Development Officer\, DCC Marketing</span><br />\n<span style="border:none windowtext 1.0pt\;padding:0in\;">Melissa is a seasoned marketer with over 30 years of experience across multiple industries from retail to consumer packaged goods\, manufacturing\, education\, foodservice in both the B2B and B2C landscape as well as data analytics.&nbsp\; As the SVP\, Chief Development Officer at DCC Marketing\, she is in charge of Digital Media and Marketing for clients and new business for the agency. She has been published in&nbsp\;Retail Customer Experience&nbsp\;magazine as well as&nbsp\;Progressive Grocer.</span>&nbsp\;<span style="border:none windowtext 1.0pt\;padding:0in\;">Melissa is certified in Google Ads and Google Analytics.</span></span></span></span></p>\n
LOCATION:Champaign County Chamber of Commerce
UID:e.3371.2759
SEQUENCE:3
DTSTAMP:20260408T170137Z
URL:http://champaigncounty.smartcms.site/events/details/bsss-navigating-the-social-media-landscape-cultivating-your-content-2759
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